My return to New York has reminded me of the existence of “Cool.” It was conspicuously absent from my summer stomping ground, Menlo Park, and I certainly don’t have much of it naturally, so I forgot about it until a few weeks ago.
You can imagine my not-in-Kansas-anymore reaction to passing clubs on a Saturday with a line around the corner — “hackathons” don’t exactly draw such crowds. While I’ve lived in NYC twice before during the summers of 2002 and 2009, I had mostly forgotten about Cool. Perhaps it’s because the tech world has always been the anti-Cool (or “Zero Cool” if you want…) and much of its culture and identity has been developed around an aversion to all forms of hipness.
Yet I can’t help but think about how the release of The Social Network will change mainstream perception of the tech world. In the same way that Hot Topic and Urban Decay hip-ified and mainstream-ified punk/goth/grunge right around the time when kids like me worshipped Kurt Cobain, I wonder if the same thing will happen to the once sacredly anti-Cool world of nerdom.
One of the first things I did upon my return to the city was accompany a friend to “Nerd Nite“. It was a series of lectures about topics that ranged from Race & Role Playing Games to Cancer. And while I thought I knew the types of people that attended stuff like this, I had clearly misjudged – when I looked around the room halfway through I noticed there was a healthy percentage of very dressed-up model-esque types in attendance. And for further evidence, look no further than the NY Times Sunday Styles section — with stories on TEDx, iPhones for babies, and, of course, The Social Network.
Has geekdom officially jumped the shark?
I was in high school in 2001 when the PBS Frontline Report “The Merchants of Cool” came out. I watched it with my best friend and remember how it shook our collective worlds in this profound way (when you’re 17, everything is profound). It was an hour-long exploration into how marketers try to manipulate teens. We were right in the sweet spot of the demographic and I was at once outraged and enlightened. Was everything I so deeply believed in just the product of some evil marketing overlord?
Thankfully, nerds have always been pretty crappy marketers (huge exception: Apple). They never had to be good because of phenomenons like “virality” and network effects and because advertising and branding were professions reserved for people who had some interest in Cool. The marketing budget for many tech/mobile startups is $0, even today. But I dare you to try and launch an energy drink with a $0 marketing budget.
I believe that is changing. There’s a great presentation about the impending convergence between Madison Avenue and Silicon Valley. While it will still take some time for Cool to trickle all the way across the country to Silicon Valley, I can feel its omnipresence in NYC Tech, even more strongly than I did just last summer. NYC knows how to manufacture Cool, and the cruise-ship-like behavior of big brands is finally starting to embrace “digital spend” in more creative ways (thanks Old Spice guy).
This feels somewhat new, and I’ll be honest, kind of bizarre. What happens in a world where where Paul Graham and Ashton Kutcher are homeboys, Biz Stone hawks liquor and Mark Zuckerberg is the new Kurt Cobain?
Stay tuned.
Amanda Peyton is the co-founder of MessageParty, a location-based mobile messaging application. She is a Y Combinator alumni, recent MIT Sloan graduate, and New York City resident. This column has been modified from a version originally published in her newsletter. Find out more at amandapeyton.com.
Follow us on Twitter.
Sign up for Mediaite’s daily newsletter.
Last week, I pointed out that in the recent brouhaha over privacy and Facebook, the real culprit was San Francisco-based identity and information aggregator, Rapleaf. And then I explained how the company gathers information, especially by partnering with third-party applications and services such as eTacts, Rapportive and several more.
Today, Wall Street Journal’s Emily Steel has written an in-depth (and excellent) expose of this company, whose tentacles are spread deep into the Internet.
RapLeaf’s privacy policy states it won’t “collect or work with sensitive data on children, health or medical conditions, sexual preferences, financial account information or religious beliefs.” After the Journal asked RapLeaf whether some of its profile segments contradicted its privacy policy, the company eliminated many of those segments. Segments eliminated include: interest in the Bible, Hispanic and Asian ethnic products, gambling, tobacco, adult entertainment, “get rich quick” offers and age and gender of children in household. RapLeaf says many of its segments are also “used widely by the direct-marketing industry today.”
Here is what The Wall Street Journal found:
- Rapleaf knows your real names and email addresses.
- It can build rich profiles by tapping voter-registration files, shopping histories, social-networking activities and more. In effect, it can built the ultimate dossier on you.
- Rapleaf sells pretty elaborate data that includes household income, age, political leaning, and even more granular details such as your interest in get-rich-quick schemes.
- According to the WSJ, Rapleaf segments people into 400 categories.
- Rapleaf says it doesn’t transmit personally identifiable data for online advertising, but the WSJ found that is not the case. Rapleaf shared a unique Facebook ID to at least 12 companies and a unique MySpace ID number to six companies. Any sharing was accidental, the company said.
- Politicians, both Democrats and Republicans, are using Rapleaf. It has provided data to 10 political campaigns
Rapleaf’s web of cookies and data-collection end points is pretty vast. Last week, I shared some of the names with you, but it is a lot larger. Add several others to that list of companies:
When a person logs in to certain sites, the sites send identifying information to RapLeaf, which looks up that person in its database of email addresses.
Then, RapLeaf installs a “cookie,” a small text file, on the person’s computer containing details about the individual (minus name and other identifiable facts). Sites where this happened include e-card provider Pingg.com, advice portal About.com and picture service TwitPic.com.
In some cases, RapLeaf also transmits data about the person to advertising companies it partners with.
“Twenty-two companies, including Google’s Invite Media, confirmed receiving data from RapLeaf,” the Journal writes.
Before I go, hats off to Emily for doing such a great and in-depth piece. Clearly, it messes up plans for my next post, but I felt it was important enough for me to share what WSJ discovered with you all.
Related content from GigaOM Pro (sub req’d):
- Could Privacy Be Facebook’s Waterloo?
- Facebook Tries to Navigate the Privacy Storm
- Lessons in Smart Grid Privacy From Facebook and Google
bench craft company
Britain Orders Inquiry Into <b>News</b> Corp.'s BSkyB Bid - NYTimes.com
Vince Cable, the British business secretary, ordered the communications regulator Ofcom to conduct an inquiry into News Corp.'s bid to take over the satellite television company BSkyB.
Kiefer's Heading to Broadway and More Celebrity <b>News</b> from PopEater
Want to know what's going on with your favorite TV stars when the cameras aren't rolling? Check out the latest celebrity news from our friends.
This is Terrific <b>News</b> | RedState
I just heard that Jeb Hensarling is going to run for Conference Chair to replace Mike Pence. This is terrific news. Hensarling is one of the most substantive.
bench craft company
My return to New York has reminded me of the existence of “Cool.” It was conspicuously absent from my summer stomping ground, Menlo Park, and I certainly don’t have much of it naturally, so I forgot about it until a few weeks ago.
You can imagine my not-in-Kansas-anymore reaction to passing clubs on a Saturday with a line around the corner — “hackathons” don’t exactly draw such crowds. While I’ve lived in NYC twice before during the summers of 2002 and 2009, I had mostly forgotten about Cool. Perhaps it’s because the tech world has always been the anti-Cool (or “Zero Cool” if you want…) and much of its culture and identity has been developed around an aversion to all forms of hipness.
Yet I can’t help but think about how the release of The Social Network will change mainstream perception of the tech world. In the same way that Hot Topic and Urban Decay hip-ified and mainstream-ified punk/goth/grunge right around the time when kids like me worshipped Kurt Cobain, I wonder if the same thing will happen to the once sacredly anti-Cool world of nerdom.
One of the first things I did upon my return to the city was accompany a friend to “Nerd Nite“. It was a series of lectures about topics that ranged from Race & Role Playing Games to Cancer. And while I thought I knew the types of people that attended stuff like this, I had clearly misjudged – when I looked around the room halfway through I noticed there was a healthy percentage of very dressed-up model-esque types in attendance. And for further evidence, look no further than the NY Times Sunday Styles section — with stories on TEDx, iPhones for babies, and, of course, The Social Network.
Has geekdom officially jumped the shark?
I was in high school in 2001 when the PBS Frontline Report “The Merchants of Cool” came out. I watched it with my best friend and remember how it shook our collective worlds in this profound way (when you’re 17, everything is profound). It was an hour-long exploration into how marketers try to manipulate teens. We were right in the sweet spot of the demographic and I was at once outraged and enlightened. Was everything I so deeply believed in just the product of some evil marketing overlord?
Thankfully, nerds have always been pretty crappy marketers (huge exception: Apple). They never had to be good because of phenomenons like “virality” and network effects and because advertising and branding were professions reserved for people who had some interest in Cool. The marketing budget for many tech/mobile startups is $0, even today. But I dare you to try and launch an energy drink with a $0 marketing budget.
I believe that is changing. There’s a great presentation about the impending convergence between Madison Avenue and Silicon Valley. While it will still take some time for Cool to trickle all the way across the country to Silicon Valley, I can feel its omnipresence in NYC Tech, even more strongly than I did just last summer. NYC knows how to manufacture Cool, and the cruise-ship-like behavior of big brands is finally starting to embrace “digital spend” in more creative ways (thanks Old Spice guy).
This feels somewhat new, and I’ll be honest, kind of bizarre. What happens in a world where where Paul Graham and Ashton Kutcher are homeboys, Biz Stone hawks liquor and Mark Zuckerberg is the new Kurt Cobain?
Stay tuned.
Amanda Peyton is the co-founder of MessageParty, a location-based mobile messaging application. She is a Y Combinator alumni, recent MIT Sloan graduate, and New York City resident. This column has been modified from a version originally published in her newsletter. Find out more at amandapeyton.com.
Follow us on Twitter.
Sign up for Mediaite’s daily newsletter.
Last week, I pointed out that in the recent brouhaha over privacy and Facebook, the real culprit was San Francisco-based identity and information aggregator, Rapleaf. And then I explained how the company gathers information, especially by partnering with third-party applications and services such as eTacts, Rapportive and several more.
Today, Wall Street Journal’s Emily Steel has written an in-depth (and excellent) expose of this company, whose tentacles are spread deep into the Internet.
RapLeaf’s privacy policy states it won’t “collect or work with sensitive data on children, health or medical conditions, sexual preferences, financial account information or religious beliefs.” After the Journal asked RapLeaf whether some of its profile segments contradicted its privacy policy, the company eliminated many of those segments. Segments eliminated include: interest in the Bible, Hispanic and Asian ethnic products, gambling, tobacco, adult entertainment, “get rich quick” offers and age and gender of children in household. RapLeaf says many of its segments are also “used widely by the direct-marketing industry today.”
Here is what The Wall Street Journal found:
- Rapleaf knows your real names and email addresses.
- It can build rich profiles by tapping voter-registration files, shopping histories, social-networking activities and more. In effect, it can built the ultimate dossier on you.
- Rapleaf sells pretty elaborate data that includes household income, age, political leaning, and even more granular details such as your interest in get-rich-quick schemes.
- According to the WSJ, Rapleaf segments people into 400 categories.
- Rapleaf says it doesn’t transmit personally identifiable data for online advertising, but the WSJ found that is not the case. Rapleaf shared a unique Facebook ID to at least 12 companies and a unique MySpace ID number to six companies. Any sharing was accidental, the company said.
- Politicians, both Democrats and Republicans, are using Rapleaf. It has provided data to 10 political campaigns
Rapleaf’s web of cookies and data-collection end points is pretty vast. Last week, I shared some of the names with you, but it is a lot larger. Add several others to that list of companies:
When a person logs in to certain sites, the sites send identifying information to RapLeaf, which looks up that person in its database of email addresses.
Then, RapLeaf installs a “cookie,” a small text file, on the person’s computer containing details about the individual (minus name and other identifiable facts). Sites where this happened include e-card provider Pingg.com, advice portal About.com and picture service TwitPic.com.
In some cases, RapLeaf also transmits data about the person to advertising companies it partners with.
“Twenty-two companies, including Google’s Invite Media, confirmed receiving data from RapLeaf,” the Journal writes.
Before I go, hats off to Emily for doing such a great and in-depth piece. Clearly, it messes up plans for my next post, but I felt it was important enough for me to share what WSJ discovered with you all.
Related content from GigaOM Pro (sub req’d):
- Could Privacy Be Facebook’s Waterloo?
- Facebook Tries to Navigate the Privacy Storm
- Lessons in Smart Grid Privacy From Facebook and Google
bench craft company
Britain Orders Inquiry Into <b>News</b> Corp.'s BSkyB Bid - NYTimes.com
Vince Cable, the British business secretary, ordered the communications regulator Ofcom to conduct an inquiry into News Corp.'s bid to take over the satellite television company BSkyB.
Kiefer's Heading to Broadway and More Celebrity <b>News</b> from PopEater
Want to know what's going on with your favorite TV stars when the cameras aren't rolling? Check out the latest celebrity news from our friends.
This is Terrific <b>News</b> | RedState
I just heard that Jeb Hensarling is going to run for Conference Chair to replace Mike Pence. This is terrific news. Hensarling is one of the most substantive.
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Britain Orders Inquiry Into <b>News</b> Corp.'s BSkyB Bid - NYTimes.com
Vince Cable, the British business secretary, ordered the communications regulator Ofcom to conduct an inquiry into News Corp.'s bid to take over the satellite television company BSkyB.
Kiefer's Heading to Broadway and More Celebrity <b>News</b> from PopEater
Want to know what's going on with your favorite TV stars when the cameras aren't rolling? Check out the latest celebrity news from our friends.
This is Terrific <b>News</b> | RedState
I just heard that Jeb Hensarling is going to run for Conference Chair to replace Mike Pence. This is terrific news. Hensarling is one of the most substantive.
bench craft company
My return to New York has reminded me of the existence of “Cool.” It was conspicuously absent from my summer stomping ground, Menlo Park, and I certainly don’t have much of it naturally, so I forgot about it until a few weeks ago.
You can imagine my not-in-Kansas-anymore reaction to passing clubs on a Saturday with a line around the corner — “hackathons” don’t exactly draw such crowds. While I’ve lived in NYC twice before during the summers of 2002 and 2009, I had mostly forgotten about Cool. Perhaps it’s because the tech world has always been the anti-Cool (or “Zero Cool” if you want…) and much of its culture and identity has been developed around an aversion to all forms of hipness.
Yet I can’t help but think about how the release of The Social Network will change mainstream perception of the tech world. In the same way that Hot Topic and Urban Decay hip-ified and mainstream-ified punk/goth/grunge right around the time when kids like me worshipped Kurt Cobain, I wonder if the same thing will happen to the once sacredly anti-Cool world of nerdom.
One of the first things I did upon my return to the city was accompany a friend to “Nerd Nite“. It was a series of lectures about topics that ranged from Race & Role Playing Games to Cancer. And while I thought I knew the types of people that attended stuff like this, I had clearly misjudged – when I looked around the room halfway through I noticed there was a healthy percentage of very dressed-up model-esque types in attendance. And for further evidence, look no further than the NY Times Sunday Styles section — with stories on TEDx, iPhones for babies, and, of course, The Social Network.
Has geekdom officially jumped the shark?
I was in high school in 2001 when the PBS Frontline Report “The Merchants of Cool” came out. I watched it with my best friend and remember how it shook our collective worlds in this profound way (when you’re 17, everything is profound). It was an hour-long exploration into how marketers try to manipulate teens. We were right in the sweet spot of the demographic and I was at once outraged and enlightened. Was everything I so deeply believed in just the product of some evil marketing overlord?
Thankfully, nerds have always been pretty crappy marketers (huge exception: Apple). They never had to be good because of phenomenons like “virality” and network effects and because advertising and branding were professions reserved for people who had some interest in Cool. The marketing budget for many tech/mobile startups is $0, even today. But I dare you to try and launch an energy drink with a $0 marketing budget.
I believe that is changing. There’s a great presentation about the impending convergence between Madison Avenue and Silicon Valley. While it will still take some time for Cool to trickle all the way across the country to Silicon Valley, I can feel its omnipresence in NYC Tech, even more strongly than I did just last summer. NYC knows how to manufacture Cool, and the cruise-ship-like behavior of big brands is finally starting to embrace “digital spend” in more creative ways (thanks Old Spice guy).
This feels somewhat new, and I’ll be honest, kind of bizarre. What happens in a world where where Paul Graham and Ashton Kutcher are homeboys, Biz Stone hawks liquor and Mark Zuckerberg is the new Kurt Cobain?
Stay tuned.
Amanda Peyton is the co-founder of MessageParty, a location-based mobile messaging application. She is a Y Combinator alumni, recent MIT Sloan graduate, and New York City resident. This column has been modified from a version originally published in her newsletter. Find out more at amandapeyton.com.
Follow us on Twitter.
Sign up for Mediaite’s daily newsletter.
Last week, I pointed out that in the recent brouhaha over privacy and Facebook, the real culprit was San Francisco-based identity and information aggregator, Rapleaf. And then I explained how the company gathers information, especially by partnering with third-party applications and services such as eTacts, Rapportive and several more.
Today, Wall Street Journal’s Emily Steel has written an in-depth (and excellent) expose of this company, whose tentacles are spread deep into the Internet.
RapLeaf’s privacy policy states it won’t “collect or work with sensitive data on children, health or medical conditions, sexual preferences, financial account information or religious beliefs.” After the Journal asked RapLeaf whether some of its profile segments contradicted its privacy policy, the company eliminated many of those segments. Segments eliminated include: interest in the Bible, Hispanic and Asian ethnic products, gambling, tobacco, adult entertainment, “get rich quick” offers and age and gender of children in household. RapLeaf says many of its segments are also “used widely by the direct-marketing industry today.”
Here is what The Wall Street Journal found:
- Rapleaf knows your real names and email addresses.
- It can build rich profiles by tapping voter-registration files, shopping histories, social-networking activities and more. In effect, it can built the ultimate dossier on you.
- Rapleaf sells pretty elaborate data that includes household income, age, political leaning, and even more granular details such as your interest in get-rich-quick schemes.
- According to the WSJ, Rapleaf segments people into 400 categories.
- Rapleaf says it doesn’t transmit personally identifiable data for online advertising, but the WSJ found that is not the case. Rapleaf shared a unique Facebook ID to at least 12 companies and a unique MySpace ID number to six companies. Any sharing was accidental, the company said.
- Politicians, both Democrats and Republicans, are using Rapleaf. It has provided data to 10 political campaigns
Rapleaf’s web of cookies and data-collection end points is pretty vast. Last week, I shared some of the names with you, but it is a lot larger. Add several others to that list of companies:
When a person logs in to certain sites, the sites send identifying information to RapLeaf, which looks up that person in its database of email addresses.
Then, RapLeaf installs a “cookie,” a small text file, on the person’s computer containing details about the individual (minus name and other identifiable facts). Sites where this happened include e-card provider Pingg.com, advice portal About.com and picture service TwitPic.com.
In some cases, RapLeaf also transmits data about the person to advertising companies it partners with.
“Twenty-two companies, including Google’s Invite Media, confirmed receiving data from RapLeaf,” the Journal writes.
Before I go, hats off to Emily for doing such a great and in-depth piece. Clearly, it messes up plans for my next post, but I felt it was important enough for me to share what WSJ discovered with you all.
Related content from GigaOM Pro (sub req’d):
- Could Privacy Be Facebook’s Waterloo?
- Facebook Tries to Navigate the Privacy Storm
- Lessons in Smart Grid Privacy From Facebook and Google
bench craft company
bench craft company
Britain Orders Inquiry Into <b>News</b> Corp.'s BSkyB Bid - NYTimes.com
Vince Cable, the British business secretary, ordered the communications regulator Ofcom to conduct an inquiry into News Corp.'s bid to take over the satellite television company BSkyB.
Kiefer's Heading to Broadway and More Celebrity <b>News</b> from PopEater
Want to know what's going on with your favorite TV stars when the cameras aren't rolling? Check out the latest celebrity news from our friends.
This is Terrific <b>News</b> | RedState
I just heard that Jeb Hensarling is going to run for Conference Chair to replace Mike Pence. This is terrific news. Hensarling is one of the most substantive.
bench craft company
bench craft company
Britain Orders Inquiry Into <b>News</b> Corp.'s BSkyB Bid - NYTimes.com
Vince Cable, the British business secretary, ordered the communications regulator Ofcom to conduct an inquiry into News Corp.'s bid to take over the satellite television company BSkyB.
Kiefer's Heading to Broadway and More Celebrity <b>News</b> from PopEater
Want to know what's going on with your favorite TV stars when the cameras aren't rolling? Check out the latest celebrity news from our friends.
This is Terrific <b>News</b> | RedState
I just heard that Jeb Hensarling is going to run for Conference Chair to replace Mike Pence. This is terrific news. Hensarling is one of the most substantive.
bench craft company
Britain Orders Inquiry Into <b>News</b> Corp.'s BSkyB Bid - NYTimes.com
Vince Cable, the British business secretary, ordered the communications regulator Ofcom to conduct an inquiry into News Corp.'s bid to take over the satellite television company BSkyB.
Kiefer's Heading to Broadway and More Celebrity <b>News</b> from PopEater
Want to know what's going on with your favorite TV stars when the cameras aren't rolling? Check out the latest celebrity news from our friends.
This is Terrific <b>News</b> | RedState
I just heard that Jeb Hensarling is going to run for Conference Chair to replace Mike Pence. This is terrific news. Hensarling is one of the most substantive.
bench craft company
Britain Orders Inquiry Into <b>News</b> Corp.'s BSkyB Bid - NYTimes.com
Vince Cable, the British business secretary, ordered the communications regulator Ofcom to conduct an inquiry into News Corp.'s bid to take over the satellite television company BSkyB.
Kiefer's Heading to Broadway and More Celebrity <b>News</b> from PopEater
Want to know what's going on with your favorite TV stars when the cameras aren't rolling? Check out the latest celebrity news from our friends.
This is Terrific <b>News</b> | RedState
I just heard that Jeb Hensarling is going to run for Conference Chair to replace Mike Pence. This is terrific news. Hensarling is one of the most substantive.
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Britain Orders Inquiry Into <b>News</b> Corp.'s BSkyB Bid - NYTimes.com
Vince Cable, the British business secretary, ordered the communications regulator Ofcom to conduct an inquiry into News Corp.'s bid to take over the satellite television company BSkyB.
Kiefer's Heading to Broadway and More Celebrity <b>News</b> from PopEater
Want to know what's going on with your favorite TV stars when the cameras aren't rolling? Check out the latest celebrity news from our friends.
This is Terrific <b>News</b> | RedState
I just heard that Jeb Hensarling is going to run for Conference Chair to replace Mike Pence. This is terrific news. Hensarling is one of the most substantive.
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The Internet Marketing Niche is probably one of the most popular and profitable niche on the internet. As an experience Internet Marketer and a Blogger, I know that it is not easy to market your business on the internet. You need right knowledge and right tools, so that you can do it effectively. This article is for those people who want to market their business on the internet.
Below are some Internet Marketing Strategies that might be useful for you.
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Marketing your business online is not as hard as you think, you can either do it yourself or outsource it . But one thing is for sure it requires you to start somewhere.
Jomer Gregorio is an Internet Marketing and Online MLM Expert. He teaches network marketers on how to use the power of the Internet to explode their MLM organization and income. Find Jomer Gregorio's exceptional Online MLM Training at his website: Online MLM
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